We believe JUUL is the first viable alternative for adult smokers. Smoking is bad for your health, and those who don’t currently use nicotine products should not start.
We recognize that smoking alternatives continue to be the subject of conversation. We welcome dialogue, debate, and data. Below are several JUUL Labs perspectives on these topics.
We support reasonable regulation of nicotine products and comply with all relevant laws and regulations.
We share public health concerns about cigarettes; in fact, they constitute our company’s mission. We did not create JUUL to undermine years of effective tobacco control, and we do not want to see a new generation of smokers. We believe JUUL can accelerate cigarette displacement.
We are committed to understanding JUUL’s performance and impact. Incorporating the latest research from leading scientists in the field drives our innovation.